The innovation of value creation through a new generation business models
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2020-06-26
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en
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Abstract
Current society wants to meet its needs, however, it does not want to compromise the needs of future generations. One way in which companies can contribute to a sustaianbility transition is to change the way value is created. This new way of value creation is referred to as innovative value creation. To enable a change in value creation, businesses must adapt their business models. The business model is used as the logic through which value is created. To configure a business model, practitioners can use the help of templates, one of which is the Business Model Template (BMT). This BMT should help practitioners to configure a sustainable BM, and consequently, should enable innovative value creation. The purpose of this thesis is to research the extent to which the BMT facilitates innovative value creation. The research question to be answered is: To what extent does the Business Model Template facilitate an innovation in value creation by sustainifying existing business models? To answer this question, an evaluative multiple-case study has been used. The data is gathered through a document research. Analysis of the documents revealed that the BMT has a significant potential to facilitate innovative value creation. However, this potential is influenced by two factors (moderators). Firstly, the fundamentals of the case must fit with the fundamentals of the BMT. Secondly, the user must have a thorough understanding of the importance of the difference between the conventional way of thinking about value creation and business models, and the innovative way. An external consultant is found to be helpful as it positively impacts the understanding of the BMT itself, and the two moderators.
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Faculteit der Managementwetenschappen