Agritourism as a tool for a closer relationship be-tween farmers & citizens
Keywords
Loading...
Authors
Issue Date
2020-09-28
Language
en
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
The Netherlands has been an important global player in the agribusiness for years. However, the sector has undergone a change recent years. Because of the shrinkage of the amount of farms, fewer citizens have a linkage with the life on the farm anymore. This development creates a gap between the imagination of citizens and reality on the farm. At the moment there is a tendency where farmers want to communicate what they do and why they do something. The actual image of the agricultural sector can be conveyed through social media but also physically by receiving guests on the farm.
Agritourism, also known as a visit to a 'working farm' where the production of agricultural products is central, can, according to various studies, improve the relationship between farmers and citizens. This research shows that a visit actually has a positive effect on the relationship between farmers and citizens. When visiting the farm, the citizen comes into contact with the farmer, but perhaps more importantly, the farmer also gets into conversation with the citizen. In this way, mutual respect is achieved sooner. However, not all Dutch citizens want a farm visit. This group of citizens will therefore not be reached by means of agritourism.
Description
Citation
Supervisor
Faculty
Faculteit der Managementwetenschappen