Zuidas meets MaaS
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2020-08-25
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en
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Abstract
This research focuses on the attitude and intention of both employees and employers in the Zuidas area in Amsterdam towards shared mobility, and the influence on Mobility as a Service. This research is designed using the Theory of Planned Behavior (Ajzen, 1991); which occurs to be an useful predictor of sustainable mobility. Since MaaS currently isn’t operational yet, this study has worked with the main distinguishing features of MaaS - the integration of shared mobility into a personal travel planner. The main shared mobility options at the moment are shared bicycles, shared cars, and shared e-scooters. The advantage of this approach is that these services have already been rolled out in Amsterdam and on the Zuidas specifically, where the application called Amaze will be a MaaS-provider. Interviews were conducted to investigate the current attitude towards shared mobility among both employees and employers, their intention to use it, and the opportunities of MaaS. This study showed that positive attitude is mainly expressed in a positive opinion about the sustainable mode of transport and the flexibility that shared mobility offers. The negative attitude is caused by high costs, low reliability, and habitual behaviour.
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Faculteit der Managementwetenschappen