Unlocking Ideation Contest Success: Understanding the Influence of Support and Firm Type in Ideation Contests.
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2024-07-01
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en
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The purpose of this study is to investigate the impact of different types of support (peer and firm feedback) on participants' intention to submit ideas in ideation contests. The knowledge gap addressed in this study is the lack of empirical research on how distinct types of feedback (peer versus firm) specifically influence participants' intentions to submit ideas in ideation contests, as well as the limited exploration of perceived organizational support (POS) within this context.
A 2x2 factorial design was used in which four scenarios were created. Participants were exposed to a type of support (peer or firm) and a type of firm (startup or established). A survey was used in which a story about a hypothetical contest was provided. Utilizing an ANOVA test, four hypotheses were derived and tested.
The findings highlight to maximize solvers’ intention to submit ideas in ideation contests, organizations should focus on enhancing perceived organizational support and consider providing firm feedback to encourage higher participation intentions. The study contributes to the literature by providing empirical evidence on feedback mechanisms in ideation contests and extending POS theory to this context.
However, limitations such as a small sample size, reliance on hypothetical scenarios, and a skewed age distribution suggest the need for future research. Recommendations include increasing sample diversity, utilizing real-life contests, and exploring the quality of feedback. Addressing these areas can provide a more comprehensive understanding of feedback's role in ideation contests.
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Faculteit der Managementwetenschappen