CORPORATE SOCIAL RESPONSIBILITY AND THE CONSULTANCY SECTOR. Exploring new ways of adding value to professional services
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2021-07-20
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en
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Corporate Social Responsibility, or CSR, is a key concept in contemporary business practices. However, consulting agencies who provide professional advice for their clients often struggle to incorporate CSR measures into their services, for multiple reasons. This thesis encompasses an extensive research project that consists of multiple parts: it examines the implementation of CSR in the competitive field of consulting agencies, study the internal relevance and feasibility through interviews and documents analyses, and finally explore the client valuation of increased CSR measures in non-sustainability consultancy services. The results show that a foundation of internal CSR is crucial for the success of any uptake of external CSR in services. There are five main ways for a consulting agency to incorporate both internal and external CSR to gain both a competitive advantage and realize societal and environmental value.
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Faculteit der Managementwetenschappen