How can we Motivate Dutch Drivers to Adhere to a new Road Tax System?
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2023-07-07
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en
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The current paper outlines two studies investigating adherence to the kilometre estimation that Dutch car owners have to make within the new ‘Betalen naar Gebruik’ (BnG; pay for usage) road tax system. Study 1 investigated seven potential predictors of the intention to adhere to the kilometre estimation. 272 Dutch drivers participated in an online questionnaire. Results indicated that awareness of negative financial consequences of BnG and the perception of positive social norms regarding BnG may determine higher intentions to adhere to the kilometre estimation. Study 2 experimentally investigated whether these factors could increase the intention to adhere. 471 Dutch drivers were randomly assigned to a priming condition (financial stress/social inclusion/control), to increase the factors. They estimated their mileage for the coming two weeks and indicated their intention to follow this estimation. Similar to study 1, the factors were significant predictors of intention. However, since the priming conditions were not effective in increasing the factors, there were no differences between groups in terms of intention. Furthermore, among 397 of the participants, the link between intention and adherence to the estimation was tested using their mileage during the two-week period. There was no significant link, thus pointing to an intention-behaviour gap. Future research should revisit these factors to explore the effects of negative financial consequences and positive social norms on intention using stronger manipulations. Also, it should investigate whether adherence is an intentional choice or whether it is determined more by habit.
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Faculteit der Sociale Wetenschappen