Scaring them straight when they cannot walk in a straight line anymore. Preventing drunk driving on shared e-scooters: a Virtual Reality study
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2024-07-04
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en
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This study explored the use of personalized and non-personalized fear appeals on perceived
severity, self-efficacy and safe or healthy choice made as well as several relationships between
these constructs, based on existing literature. This study aims to answer the following research
question: “What is the effect of perceived severity and self-efficacy in the prevention of the use
of shared e-scooters by drunk drivers, using personalized and non-personalized fear appeals?”.
The results of this study are analysed by using SPSS as well as SmartPLS. The findings suggest
that a higher sense of perceived severity will lead to safe and healthy decision-making. Several
limitations of the study are identified and suggestions for future research are made.
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Faculteit der Managementwetenschappen