A behavioural view: bicycle lights
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2016-06-24
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en
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This study is an attempt to find the underlying factors that cause people to ignore the bicycle light regulation, which would explain the high rate of offenders. With two different revealed behavioural dummies, (1) having bicycle lights and (2) buying bicycle lights, we test the behaviour towards bicycle lights. Our survey was fulfilled by 144 cyclists, 59 of them did not have bicycle lights (‘offenders’). We included questions regarding the theory of planned behaviour, the health belief model, the deterrence theory and an intention action gap model, complemented with 2 context variables for buying bicycle lights. We found that a higher willingness to buy was only explained by the context with the highest need, when leaving the bicycle shed during darkness. We find that both the subjective norm and the behavioural control are relevant for the use of bicycle lights. Individuality barriers were also more likely to be experienced by offenders. Therefore we can state that the offending behaviour of cyclists without lights is explained by the difficulties to actively commit to intentions due to practicality and individuality barriers and planning difficulties.
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Faculteit der Managementwetenschappen