Fairy Tale Tourism

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2019-07-11

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en

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This thesis researches the expectations and experiences of different age groups in Ivana’s House of Fairy Tales in Croatia. It is a multimedia and interactive visitor’s centre which celebrates fairy tales and their makers. To understand expectations and experiences and reconstruct pre-tour and post-tour narratives in this kind of tourism, several analyses were conducted: a discourse analysis of the museum’s official website, Facebook, Instagram and TripAdvisor, and three travel blogs. Furthermore, for an on-site museum analysis, two models were used: du Gay’s circuit of culture, and Kempiak’s heritage visitor experience model. Visitor’s expectations and experiences were also researched on-site through discursive interviews with two age groups: young adults and adults. Online reviews on Google, Facebook and TripAdvisor, and children’s entries from the visitor’s book were also analysed to understand visitor’s experiences. By examining these online and offline sources, as well the results from on-site research, this thesis answers the following research question: In what ways, and to what extent, are the expectations of different age groups met in Ivana’s House of Fairy Tales, if measured by their experiences?

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