London, a Place, a Location, a Catalyst for High-fashion Creation: Alexander McQueen and Vivienne Westwood

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2022-08-26

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en

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This thesis focuses on the relationship between place and individualised creativity, in particular the attributes of locality that act as a catalyst to individual creativity, and aims to contribute to the definition and categorisation of the locality-based prompts and stimuli to individual creativity by investigating a different sub-sector of the Creative and Cultural Industries (CCI), the high-end fashion design sub-sector. The presented findings in this thesis are a product of actor-network theory used as a method based on secondary accounts containing testimonies taken from autobiographical and biographical texts, which identify the London locality as influencing Vivienne Westwood’s and (Lee) Alexander McQueen’s individual creativity during the first ten years of the designers’ fashion trajectories.

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