Likelihood of Mobility as a Service Adoption by Consumers
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2022-06-28
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en
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Recent developments have influenced the transport of people massively in the last decades. Public mobility solutions as a consequence of digitalization have recently emerged in order to cope with global challenges concerning the transport of people. One of the most disruptive and promising solutions is called mobility as a service (MaaS). It promises to have great economic potential while taking environmental considerations into account. In order for MaaS to fulfil its potential, insights into consumer perceptions should be gained. The effect of motivators as drivers and barriers as obstacles for MaaS adoption by consumers has recently gained traction in literature. Based on an online survey, this research investigates the effect of motivators and barriers on Likelihood of MaaS adoption. This research shows via a linear regression analysis that feelings of autonomy and competence among individuals increase the likelihood that they will use MaaS services. Furthermore, unwillingness to pay and not being able to overcome the tradition of private vehicle usage are significant barriers that attenuate the likelihood of MaaS adoption. Contrary to earlier findings, this research demonstrates that not all motivators and barriers that were deemed to influence the likelihood of MaaS adoption affect MaaS adoption likelihood.
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Faculteit der Managementwetenschappen