Language signaling in job ads: effects of English, Dutch and Dutch with English job titles on language proficiency expectations, internationality perceptions, organizational perceptions, and attitudes.
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2024-06-27
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en
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This study investigated how the language of job ads (English, Dutch, or a mix) and mentions of internationality and language requirements affect Dutch applicants' perceptions. The research involved 282 Dutch students and recent graduates and used various job ad formats to assess expectations and attitudes. Findings showed that English job ads and those highlighting internationality and English proficiency increased perceptions of an organization’s internationality and expected English use. However, these factors did not significantly impact perceptions of fit or application intentions. Individual differences in international orientation and English proficiency were more predictive. The study highlights the role of job ad language and content in signaling organizational characteristics to applicants.
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