A human approach to strategy. Studying the effects of participative strategic formation
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2016-11-16
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en
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The thesis seeks to add to the existing body of knowledge on the strategy formation process. It is tested if there is a relation between the involvement of operational employees in the strategic process and the strategic commitment of operational employees. The general idea of the thesis proposes that participative actions have a positive influence on the employee’s perception of involvement and their strategic commitment. Two hypotheses are tested and data is collected from eleven interviews with operational employees from five large, multinational organizations. The findings indicate that participation is a controversial concept and very complex in practice. Direct involvement of operational employees is not practical and will not increase the employee’s strategic commitment. Specific participative practices such as strategic communicational practices will positively influence the strategic commitment of employees.
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Faculteit der Managementwetenschappen