Towards an Empathetic Chatbot: Effects of a Chatbot Responding to User Frustration on Customer Service Interactions

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2019-07-05

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en

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The purpose of the current study was to test whether an empathetic chatbot, which can recognize user frustration, would increase the number of words participants use during the interaction. Different studies have provided solutions on analyzing user emotion and other studies have provided insights into communication styles that are beneficial for chatbot interactions, however there is a lack of studies on a combination of matching communication to user emotion in the context of customer service bots. A software which analyzes frustration from written text was validated with a pilot study. This software was implemented into a new chatbot which sends either an agreeable response or mirrors users’ punctuation style based on the level of frustration. 48 participants (19 male, 11 female, 1 not specified) with an average age of 23.4 played a frustration inducing game, after which they interacted either with the empathetic bot or a control bot. Results indicate that participants did not use more words during an interaction with the empathetic chatbot compared to the control bot, probably due to a lack of statistical power. Explorative analysis indicates that there is no difference on the intention to use the bot again, but that frustration was decreased more in users interacting with the empathetic bot.

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Faculteit der Sociale Wetenschappen

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