Quo Vadis? A study of pedestrian route choice in Gouda

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2021-04-13

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en

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Decline in the volume of pedestrian traffic in city centers, loss of in-store revenue, and a rise in retail vacancy rates over the past decade have led to the “abandonment” of city centers ranking highly on policy agendas across Europe. Consequently, increasing focus is being placed on retail policy and urban design in order to maintain lively city centers. As such, reliable models are necessary to comprehend how the built environment influences pedestrians and how they move in urban centers. This study employs a discrete choice model developed by Borgers and Timmermans at the Eindhoven University of Technology to analyze pedestrian movement in the Dutch city of Gouda. To this end, route choice data collected through in-person surveys is used. The survey data contains pedestrian routes collected in 2014 and 2017. It is further attempted to expand on the model by measuring whether urban green and the presence of water impact pedestrian route choice. Keywords: route choice, urban design, pedestrian behavior, city centers, pedestrian modeling

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Faculteit der Managementwetenschappen