Managing negative feelings to ensure continuous intention to participate in future ideation contests.
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2023-07-12
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en
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This paper studies continuous participation intention (CPI) in ideation contests from the perspective of solver valorisation framework. Companies, or seekers, organise ideation contests, offering a prize for the best solution or idea to a creative or innovative problem, and individuals, or solvers, participate voluntarily in such contests. Solver valorisation framework suggests that there are three levels of recognition for participants feelings, which should be addressed to avoid negative feelings that can arise towards the organiser of the contest. This study investigated if contribution recognition (monetary rewards) and social recognition (social interactions) influence CPI in ideation contests. The results do not show support for the solver valorisation model. Moreover, contribution recognition has a non-significant effect on CPI, while social recognition, on the opposite, appears to have a significant influence on CPI. The interaction effect between these two types of recognition, interestingly, showed that the effect of social recognition weakens when contribution recognition elements are introduced. As for managerial implications, in case the organisers aim is to retain solvers, their focus should lie in incorporating social elements into the design of the ideation contest rather than focusing on monetary rewards.
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Faculteit der Managementwetenschappen