There and Back Again, Tourism to New Zealand
There and Back Again, Tourism to New Zealand
dc.contributor.advisor | Eecke, C.C.J. van | |
dc.contributor.advisor | Versteeg, W. | |
dc.contributor.author | Antwerpen, J.M.J. | |
dc.date.issued | 2022-07-08 | |
dc.description.abstract | This thesis examines the photographic images from the 100% Pure New Zealand tourism campaign New Zealand launched in 1999. It focuses on the increase in tourism numbers between 1995 and 2005 and the impacts on New Zealand as a tourism destination after the release of The Lord of the Rings. From the official 100% Pure New Zealand campaign booklet, six photographic images were selected showing New Zealand as a 100% pure ‘clean and green’ natural environment through its landscapes and as J.R.R. Tolkien’s world of Middle-earth. The six photographic images are examined on the branding conflicts and different perspectives of domestic and foreign tourists. The 100% Pure New Zealand campaign has brought authentic, environmental, and cultural issues to light that have become visible through the semiotic analysis. | en_US |
dc.identifier.uri | https://theses.ubn.ru.nl/handle/123456789/13163 | |
dc.language.iso | en | en_US |
dc.thesis.faculty | Faculteit der Letteren | en_US |
dc.thesis.specialisation | Tourism and Culture | en_US |
dc.thesis.studyprogramme | Master Kunst- en Cultuurwetenschappen | en_US |
dc.thesis.type | Master | en_US |
dc.title | There and Back Again, Tourism to New Zealand | en_US |
Files
Original bundle
1 - 1 of 1
- Name:
- 62cbff7c83481-J.Antwerpen_Master Thesis_There and Back Again, Tourism to New Zealand.pdf
- Size:
- 1.27 MB
- Format:
- Adobe Portable Document Format
- Description: