There and Back Again, Tourism to New Zealand
| dc.contributor.advisor | Eecke, C.C.J. van | |
| dc.contributor.advisor | Versteeg, W. | |
| dc.contributor.author | Antwerpen, J.M.J. | |
| dc.date.issued | 2022-07-08 | |
| dc.description.abstract | This thesis examines the photographic images from the 100% Pure New Zealand tourism campaign New Zealand launched in 1999. It focuses on the increase in tourism numbers between 1995 and 2005 and the impacts on New Zealand as a tourism destination after the release of The Lord of the Rings. From the official 100% Pure New Zealand campaign booklet, six photographic images were selected showing New Zealand as a 100% pure ‘clean and green’ natural environment through its landscapes and as J.R.R. Tolkien’s world of Middle-earth. The six photographic images are examined on the branding conflicts and different perspectives of domestic and foreign tourists. The 100% Pure New Zealand campaign has brought authentic, environmental, and cultural issues to light that have become visible through the semiotic analysis. | en_US |
| dc.identifier.uri | https://theses.ubn.ru.nl/handle/123456789/13163 | |
| dc.language.iso | en | en_US |
| dc.thesis.faculty | Faculteit der Letteren | en_US |
| dc.thesis.specialisation | Tourism and Culture | en_US |
| dc.thesis.studyprogramme | Master Kunst- en Cultuurwetenschappen | en_US |
| dc.thesis.type | Master | en_US |
| dc.title | There and Back Again, Tourism to New Zealand | en_US |
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