There and Back Again, Tourism to New Zealand

dc.contributor.advisorEecke, C.C.J. van
dc.contributor.advisorVersteeg, W.
dc.contributor.authorAntwerpen, J.M.J.
dc.description.abstractThis thesis examines the photographic images from the 100% Pure New Zealand tourism campaign New Zealand launched in 1999. It focuses on the increase in tourism numbers between 1995 and 2005 and the impacts on New Zealand as a tourism destination after the release of The Lord of the Rings. From the official 100% Pure New Zealand campaign booklet, six photographic images were selected showing New Zealand as a 100% pure ‘clean and green’ natural environment through its landscapes and as J.R.R. Tolkien’s world of Middle-earth. The six photographic images are examined on the branding conflicts and different perspectives of domestic and foreign tourists. The 100% Pure New Zealand campaign has brought authentic, environmental, and cultural issues to light that have become visible through the semiotic analysis.en_US
dc.thesis.facultyFaculteit der Letterenen_US
dc.thesis.specialisationTourism and Cultureen_US
dc.thesis.studyprogrammeMaster Kunst- en Cultuurwetenschappenen_US
dc.titleThere and Back Again, Tourism to New Zealanden_US
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