Sustainability in Fashion Advertisements: Decoding the "Green" Image
Keywords
Loading...
Authors
Issue Date
2017-06-29
Language
en
Document type
Journal Title
Journal ISSN
Volume Title
Publisher
Title
ISSN
Volume
Issue
Startpage
Endpage
DOI
Abstract
The BA Thesis focuses on the analysis of advertisements material from green/sustainable fashion brands. The analysis is based on the semiotic approach by Roland Barthes and supports the decoding of the images. Three brands that differ in background and target group, who all represent a "green" image are discussed.
Description
Citation
Supervisor
Faculty
Faculteit der Letteren