An examination of the personalisation of AI videos
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2024-07-04
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en
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This study investigates the impact of personalized AI-generated educational content on financial literacy among students, focusing on the moderating role of financial stress. Despite significant theoretical support for the benefits of personalized learning (Dockterman, 2018; Bloom, 1984; Lehman et al., 2008), our findings indicate no statistically significant effect of personalization on behavior or cognitive engagement. Additionally, financial concerns did not significantly moderate these relationships, challenging previous assertions (Deci & Ryan, 2000; Yu et al., 2020). The study utilized eye-tracking metrics, specifically fixation duration and frequency, to measure cognitive engagement, revealing that only fixation duration significantly influenced behavior. Control variables such as age and gender demonstrated that males were less likely to engage by grabbing a flyer compared to females, while the area of study also affected engagement levels.
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Faculteit der Managementwetenschappen