Does Board Gender Diversity Drive Technological Adoption? A Job Postings Analysis with Firm Size and CEO Gender as Moderators

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2025-07-04

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en

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The extent to which firms adopt new technologies in their daily operations is a critical driver of their competitiveness and performance. The determinants of such technological adoption have therefore been a longstanding topic of interest for academic research. To further investigate this, this paper takes a relatively novel approach and analyzes mentions of new technologies in job postings. Specifically, given the growing societal and academic importance of gender equality in business, it studies how board gender diversity impacts firm-level technological adoption, as measured by these job posting technology references. Moreover, as the effects of board gender composition on firm outcomes are found to be complex and context-dependent, two moderating factors that may shape this relation are also studied: firm size and CEO gender. The results of multiple regression analyses on a panel of 607 U.S.-listed firms between 2010-2019 indicate that board gender diversity does not have a significant effect on technological adoption by firms, and neither firm size nor CEO gender significantly moderate this relation. These results, though interpreted with caution given key conceptual and empirical limitations, imply that increasing firm level adoption of new technologies likely requires attention to broader strategic or operational conditions.

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Faculteit der Managementwetenschappen