Cultural Audiences - A mixed method research into the audience from presentatie-instelling POST in Arnhem and Nijmegen
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2023-08-01
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en
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In 2023, the aftermath of COVID-19 is still noticeable: cultural places have a hard time financing their existence and visitor numbers remain low. Conversely, governmental financial support is demanding increasing visitor numbers and cultural places are struggling to meet those requirements. Nevertheless, sustaining cultural places is vital since they contribute to the cities' vitality and the citizens' well-being. This thesis examines presentatie-instelling POST, situated in the Netherlands, as a case study using surveys and interviews to understand its cultural audience. The data showed that the audience of POST is well-educated and mainly between the age of 26 and 45 years old. However, the incomprehensibility of the exhibitions and the inaccessibility of the locations lead to negative experiences. The interviews with the co-directors of POST revealed that POST is aware of its shortcomings but is facing financial constraints. Therefore, this thesis presents multiple uncostly strategies and interventions to attract visitors to cultural places and to improve the overall experience.
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Faculteit der Managementwetenschappen