Discursive strategy work in context of a regulatory change Strategy work in the municipality of Tilburg
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2023-06-26
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en
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Despite the growing interest in discursive strategy work, little research has been conducted on the matter. Working strategy may advance different practices in strategizing, strategy implementation, and employee participation, demonstrating the significance of organizational members working strategy. In social reality, organizational members shape strategy since strategy is something that people do. A variety of studies reveal that organizational members discursively shape strategy in organizations. This study researched the discursive strategy work of organizational members in context of a regulatory change. To gain insight into organizational members’ discursive strategy work, the following research question is answered: How do organizational members discursively work strategy in context of a regulatory change on publishing governmental information? To answer this research question, a semiotic ethnography was done in the municipality of Tilburg. Interviews, participatory observations, and documents were analysed using inductive reasoning. The findings reveal four types of how organizational members discursively work strategy in context of the regulatory change on publishing governmental information. The diverse types are as follows: sensemaking, dialogization, deflection and, framing. These types of discursive strategy work allow organizational members to work strategy in context of the regulatory change on publishing governmental information. The study’s context left room for further research, such as researching a municipality that is not compelled to work strategy in the context of a regulatory change, researching more than one municipality, researching different types of ‘works’ in the context of a regulatory change, and researching the relational and material dimensions of regulatory change on publishing governmental information.
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Faculteit der Managementwetenschappen