Investing in a Better Future: A Qualitative Study on the decision-making process of Sustainable Investing
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2023-07-10
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en
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This study examines the barriers faced by retail investors with a wealth level less than €1 million in adopting Sustainable Investment strategies, which contribute to the Sustainable Investing Gap. By comprehensively investigating the decision-making process using the Theory of Planned Behaviour the study addresses a critical gap in existing literature. The findings highlight a disparity between investors' intentions and actions emphasizing the existence of the Sustainable Investing Gap. Investors' intentions are influenced by their values, beliefs and external factors such as information accessibility and tax regulations. Notably, social networks have limited impact on Sustainable Investment intentions. However, implementation of intentions is hindered by time constraints, limited experience and tax benefits not being applicable. To bridge the Sustainable Investing Gap addressing these barriers is crucial. The study suggests that active information dissemination particularly through visual articles or podcasts can effectively stimulate the adoption of Sustainable Investment strategies. By empowering investors to align their decisions with sustainability goals progress can be made towards achieving the Sustainable Development Goals and fostering a more sustainable future.
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Faculteit der Managementwetenschappen