Sustainability in the music event industry. Integrating a sustainability strategy in a cor-porate structure. The case of the music festival corporate ID&T.

Abstract

The trend of sustainable events or environmentally friendly festivals has increased over the last years. Corporate social responsibility (CSR) is considered one of the first approaches to contribute to sustainability in corporations. Corporations struggle with the implementation of sustainability and often only implement environmental sustainability measures. Research shows that sustainability strategies can provide challenges and opportunities for companies. This research aims to understand how a sustainability strategy is developed using CSR and the triple bottom line. The research concerns a case study the Dutch corporation ID&T, which answers the following research question. “What is the sustainability strategy of ID&T, and how is their sustainability strategy incorporated in the organization from board-level towards its business units?”.