Money, Change, and Individual Agency: On Socially Responsible Design in a Market Economy
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2020-08-04
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en
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The notion of socially responsible design is historically constructed as a distinct modus operandi, a paradigm that is contrasted against a commercial market-driven paradigm. The assumed ‘money over morals’ approach is often considered to be too restrictive, too cosmetic and too undemocratic. Nonetheless, many creative advisory bodies have called upon the creative industries as they are deemed to be an important contributor of creative solutions to societal challenges in areas such as care, safety, energy and climate. However, one may wonder whether the designer can fulfil this promising role. Recent academic debates have deemed the seemingly binary opposites of the market model and the social model delusional and ultimately naïve. Several academics, therefore, suggest a shift in perspective: from responsible design to responsive design. This thesis seeks to go to the heart of the creative industries by examining how designers navigate between ideas around responsibility, change and activism in combination with commissioned job opportunities in the private sector.
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