Co-creation within open-air museums Engaging in co-creation to create visitor value
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2022-06-30
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en
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This study researches the effect of business to business co-creation in open-air museums on visitor value. The aim of this study was to see which mechanisms provided by current literature had the most effect on visitor value. In doing so it contributes to extant theories of which little could be found concerning business to business co-creation in museums. It tries to extent these theories by combining different studies. To do so, a qualitative research with the use of semi-structured interviews was conducted amongst an event called the Iron Smelting Days. Interviews were conducted amongst participants of the event, museum employees and visitors at PreHistoric village in Eindhoven, The Netherlands. Next to interviews, three days of the event were observed through a method called participation as observation and several documents were gathered and analysed. The findings in this study showed that most visitor value was generated during the design and delivery phase of the co-creation and that there was a lot of correlation between the different dimensions and indicators of visitor value. Both parties mostly stayed on their own side of the co-creation. Through more interaction it could have been possible to generate more value in the co-creation. The correlation between the different indicators of visitor value should be further investigated.
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Faculteit der Managementwetenschappen