The motives, drivers and barriers towards the protein transition. “ A qualitative study about the motives, drivers and barriers for plant based protein in the Dutch food chain”
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2023-01-23
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en
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In this qualitative study, the researcher examines the motives, drivers and barriers of the different stakeholders within the food chain in order to contribute to the protein transition. Within this deductive study, the effect of the motives on the drivers and barriers of the company to contribute to the protein transition, has been taken into account. The stakeholders which have been investigated are supermarkets, food wholesalers, meat producers, meat substitute producers, and a Dutch food law expert.
Prior research did not focus on the motives, drivers and barriers of the different stakeholders within the (Dutch) food chain concerning the protein transition. Based on the results of this research, it can be concluded that customer demand for meat, eating habits, and money are the most important barriers to contribute to the protein transition. Important drivers to contribute to the protein transition are demand for meat substitutes, the motives of a company and money.
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Faculteit der Managementwetenschappen