Distance as a Positive Attribute in tourism travel: Exploring the ‘Value of Distance’. Centre for Sustainability, Tourism, and Transport (CSTT)
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2019-12-09
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en
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Sustainability has been a more relevant topic than ever before, also in tourism. However, parallel to this development is the tourist’s increasing desire for distance, which goes against aims to reduce tourism’s environmental impact. The goal of this research is to investigate the quantitative, monetary Value of Distance, since distance has only been researched from a qualitative perspective or quantitatively as a proxy for other dimensions. A survey which includes an efficient experimental design is used to collect data. A Multinomial Logistic Regression found that the long-haul design yields a Value of Distance that is similar to the air travel industry’s average, namely €38,19 per 500km. This number indicates that the sample is willing to pay €38,19 for an additional 500km, relative to their destination choice. A Binary Logistic Regression found that several interaction effects have a significant effect on the odds-ratio. Results from this research are not exclusively significant, but are promising contributions to a better understanding of travellers’ trade-offs between absolute distance and travel costs. Recommendations for future research are provided.
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Faculteit der Managementwetenschappen