The effect of verbal anchoring in logos of non-profit organisations on the appreciation, attitude, fit perceived values and the organisation’s actual core values and intention to donate of Dutch and French potential donators.

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dc.contributor.advisorHooft, A.P.J.V. van
dc.contributor.advisorSpeed, L.J.
dc.contributor.authorAvilez, M.A.
dc.date.issued2020-01-24
dc.description.abstractThe objective of this study was to research what the effect of the use of verbal anchoring in logos is on one’s logo recognition, logo appreciation, willingness to donate and the fit of values associated with the organisation's actual core values. This was tested on both Dutch and French people to find out whether results would vary between cultures. All participants were tested on whether they recognised the logo, their attitude towards the logo, the fit of values associated with the organisation's actual core values and intention to donate. This was done following the research question: “To what extent does the level of verbal anchoring in logos of non-profit organisations influence the attitude towards logo and organisation, and perception of potential donators and to what extent does the nature of context culture affect this?”en_US
dc.identifier.urihttps://theses.ubn.ru.nl/handle/123456789/9732
dc.language.isoenen_US
dc.thesis.facultyFaculteit der Letterenen_US
dc.thesis.specialisationInternational Business Communicationen_US
dc.thesis.studyprogrammeBachelor Communicatie- en Informatiewetenschappenen_US
dc.thesis.typeBacheloren_US
dc.titleThe effect of verbal anchoring in logos of non-profit organisations on the appreciation, attitude, fit perceived values and the organisation’s actual core values and intention to donate of Dutch and French potential donators.en_US
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