From farm to table: Identifying a sustainable short food supply chain. A case study of vegetables in Nijmegen

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The ecological footprint of the food sector is growing by the day by cause of Global Food Supply Chains (GFSC). Short Food Supply Chains (SFSC), however, have proven to be a sustainable alternative for GFSC’s, if implemented well in society. The research question for this study was: ‘What motivates stakeholders, looking at opportunities and barriers that they encounter, to change the current food supply chain of vegetables in Nijmegen to a sustainable short food supply chain, specifically looking at the selling points of vegetables in the center of the city of Nijmegen?’ The results show that, in general, all stakeholders show an intention to buy or sell locally produced vegetables, but sometimes fail to act on this intention. This intention-behavior gap can best be explained by a lack of opportunities that assures the habits of stakeholders to exist. Consumers argue a lack in offer and information on locally produced vegetables within points of sale, whereas sellers argue a lack of demand for locally produced vegetables. For food hubs, the biggest barrier is to reach a large demand for their supply. Thus, the supply chain of vegetables in Nijmegen is characterized by a mismatch between supply and demand.
Faculteit der Managementwetenschappen