Which socio-demographic factors determine risk taking of Investors?
Which socio-demographic factors influence the risk taking in investments? The literature considering the influence factors of investor risk tolerance is extensive, but also inconclusive. This makes it unclear which factors do and which do not influence the risk taking of investors. This survey will give an overview of all the relevant socio-demographic factors that influence investor risk taking. Data from different studies will be assembled to answer this question. The thesis shows that education and wealth are the most influential variables, followed by gender and age. The variables culture, race, occupation, religion and height have a minor impact on investor risk tolerance. The effect of marital status and dependents is unclear. Keywords: risk taking, investment, socio-demographic factors
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