The Role of Entrepreneur Identity in Shaping Responses to Feedback: A Study on Idea Commitment and Pivoting’
Keywords
Loading...
Authors
Issue Date
2024-07-08
Language
en
Document type
Journal Title
Journal ISSN
Volume Title
Publisher
Title
ISSN
Volume
Issue
Startpage
Endpage
DOI
Abstract
The aim of this study was to research the effect between the commitment to an idea on pivoting after receiving feedback and the moderated effect of an entrepreneur identity on this relation. The entrepreneur identities were based on the self-identity theory and divided in Darwinian and missionary. All constructs were researched for separately in literature, however, not often were they researched for together. This study researched whether entrepreneur identity influenced the relation, and therefore the implementation of feedback. A survey was made to generate outcomes for this research, which was send to 160 respondents from a consultancy company Bluehub. Via a multiple regression analysis, hypotheses were tested, conclusions were drawn, and the research questions was answered. Results show a significant effect between commitment to an idea on pivoting after receiving feedback, implying a higher commitment towards an idea has a negative effect on pivoting. However, no significant effects were found between the moderators and this relation.
Description
Citation
Supervisor
Faculty
Faculteit der Managementwetenschappen