The Role Brands play in the Purchase Behavior and Decision-making of Compulsive buyers, in regard to Brands of the Compulsive versus Non-compulsive Product Category
dc.contributor.advisor | Horvath, C. | |
dc.contributor.author | Lohuizen, Sanne van | |
dc.date.issued | 2017-06-21 | |
dc.identifier.uri | https://theses.ubn.ru.nl/handle/123456789/7168 | |
dc.language.iso | en | en_US |
dc.thesis.faculty | Faculteit der Managementwetenschappen | en_US |
dc.thesis.specialisation | Marketing | en_US |
dc.thesis.studyprogramme | Master Business Administration | en_US |
dc.thesis.type | Master | en_US |
dc.title | The Role Brands play in the Purchase Behavior and Decision-making of Compulsive buyers, in regard to Brands of the Compulsive versus Non-compulsive Product Category | en_US |
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