The Impact of English Job Ads on Dutch Job Seekers' Perceptions and Application Intentions.
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2025-06-23
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en
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Organizations in the Netherlands increasingly use English in job ads, which may influence how Dutch job seekers perceive language demands and organizational culture. Understanding these perceptions is vital for improving recruitment and inclusivity. This study investigated how the language of job ads (English vs. Dutch) and explicit mentions of English or international requirements affect perceptions of language demands, organizational orientation, and applicants' intent to apply. A 2×2 experimental design was used with 156 Dutch participants who evaluated a supply chain traineeship ad. Measures included perceived language requirements, organizational internationality, person-job and person-organization fit, and application intentions. The results showed that English-language ads and explicit requirements increased perceived language demands and signals of international orientation. However, neither self-assessed nor objective English proficiency predicted perceived demands or application intentions. Instead, self-assessed international orientation was a strong predictor of application intent. These findings suggest recruiters should clearly communicate language expectations to attract more diverse candidates.
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