How local embeddedness of MNCs directly facilitates CSI performance at the BoP, as well as through institutional entrepreneurship
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2024-07-10
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en
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This thesis aims to test and enrich the theory regarding local embeddedness directly facilitating CSI performance, as well as through institutional entrepreneurship. The findings from an interview and document analysis suggest the following. Local embeddedness enables multinational corporations to look at the broader picture of what it involves to implement a product, and provide an integrated solution that is based on the needs of the local context. It adds to the knowledge through showing that local embeddedness does not only allow for creating an innovative product opportunity, confirming the theory. But that it allows to understand everything that is required for the execution of implementing that product, and seizing that opportunity, thereby enriching the theory. In addition, this thesis provides practical recommendations to MNCs in their aims to achieve local embeddedness for successful CSI at the BoP.
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Faculteit der Managementwetenschappen