The Influence of Meaning Pursuit on the Mindset and Food Preferences of Consumers: and their Implications for the "Healthy-Is-Expensive" Intuition.
Keywords
Loading...
Authors
Issue Date
2024-07-02
Language
en
Document type
Journal Title
Journal ISSN
Volume Title
Publisher
Title
ISSN
Volume
Issue
Startpage
Endpage
DOI
Abstract
This research explores the relationship between pursuit of meaning, mindset, healthy is expensive intuition, and consumers' food preferences, building on Mead & Williams’ (2022) and Haws et al.’ (2017) findings. Mead & Williams (2022) reveal that consumers who pursue meaning will opt for the most cost-effective option. Therefore, the pursuit of meaning will lead to a broader mindset, where the consumer is open to consider other cheaper and therefore less healthy food preferences. In an online experiment, 172 Dutch respondents were randomly assigned to a baseline or pursuit of meaning group, to answer questions and perform a shopping task. The results of this experiment are not in line with Mead & Williams’ (2022) findings, as pursuit of meaning did not lead to a broad or global mindset, nor to unhealthier food preferences.
Description
Citation
Supervisor
Faculty
Faculteit der Managementwetenschappen