Value Framing to Influence Meat and Plant-based Consumption in Young Adults.
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2025-07-08
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en
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Meat production and consumption pose a large threat to the natural environment due to the resources they require. This study aimed to determine whether value framing could be used to influence the target demographic, lessening their desire to consume meat and pushing them to consume plant-based alternatives instead. The study used a questionnaire with a Likert-scale. Manipulation checks showed that there was no significant increase in value activation. These findings suggest that value framing by itself may not be strong enough to sway audiences completely.
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