Code-switching in online hotel reviews
Scant research can be found on code-switching in online written language. However, it is well-established that computer-mediated communication and the spread of the English language have grown exponentially over the past decade(s). The aim of this study is to determine in what way code-switching is present in online written discourse. Based on previous research on code-switching, emotional language use, and computer-mediated communication, several variables contributing to these topics have been analyzed. The main findings of the analysis are that, first, more emotional reviews (i.e., positive or negative) do not contain significantly more code-switching than neutral reviews. Second, the intra-sentential type of code-switching is more common than the inter-sentential type or word-affixation type. And third, not many differences were found between the reviews written by men and women. Based on these results, it is suggested that the concept of code-switching should be taken into account, both by academia and business organizations.
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