Youtube’s Authenticity When Amateur Musicians Become Mainstream Celebrities

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dc.contributor.advisorSmelik, A.M.
dc.contributor.advisorStevens, M.J.C.G.
dc.contributor.authorCosta Pinho, B.C.P.
dc.date.issued2017-03-28
dc.description.abstractOne of the biggest success stories of the web 2.0 is the launch of the platform Youtube, a video uploading website where most the content is uploaded by its users. Many of the content creators are amateur musicians, sometimes searching for a break in the music industry. Given the size of the platform and the fact that it offers such a vast panoply of content, musicians trying to get noticed by major music labels started practising “self-branding” techniques. Alice Marwick et al. defines the status that the successful Youtubers obtain as a micro-celebrity status, a shift from the traditional celebrity that is associated with mass media and broadcast media to a more interactive, authentic, type of celebrity (2015). The central question that will be researched in this thesis is: Can the authenticity attributed to a musician on Youtube be maintained after being signed to a major label?en_US
dc.identifier.urihttp://theses.ubn.ru.nl/handle/123456789/4020
dc.language.isoenen_US
dc.thesis.facultyFaculteit der Letterenen_US
dc.thesis.specialisationBachelor Algemene Cultuurwetenschappenen_US
dc.thesis.studyprogrammeBachelor Algemene Cultuurwetenschappenen_US
dc.thesis.typeBacheloren_US
dc.titleYoutube’s Authenticity When Amateur Musicians Become Mainstream Celebritiesen_US
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