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2024-06-15
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en
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This thesis explores how the branded diversity of British contemporary novels relates to their content and their reception and what this relation tells us about the workings of the literary world. Over the last two decades, the British publishing world has been increasingly involved in using diversity for the branding of literary work. Zadie Smith’s White Teeth (2000) and Bernadine Evaristo’s Girl, Woman, Other (2019) are examples of such contemporary literature branded with diversity. By analysing the main themes of both novels through close reading and analysing their branding and reception with regard to diversity, this research aims to determine how the diversity branding of Girl, Woman, Other and White Teeth differs from their content and reception. These analyses will be compared, contrasted, and connected to Pierre Bourdieu’s field theory and Helleke Braber et al.’s conceptualisation of branding to draw conclusions on what these analyses indicate about the literary world and its preoccupation with diversity.
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