Understanding (un)sustainable mobility practices in the leisure industry

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The development of tourism has resulted in an increase in greenhouse gas emissions mainly due to the mobility patterns of tourists. Amusement and theme parks contribute to this issue. Consequently, a focus on sustainable mobility is required to foster more sustainable tourism and leisure. To study the (un)sustainable mobility patterns of tourists and the promotion of sustainable mobility modes, this thesis analyses the situation of the Efteling. The research question this study aims to answer is: What aspects inform the (un)sustainable mobility patterns of visitors travelling to the Efteling? Social Practice Theory was applied to study how the elements ‘meanings’, ‘materials’, and ‘competences’ influence the mobility practices of visitors. The results show that the mobility practices of visitors of the Efteling consist of many connected elements. Further, the results indicate that the mobility practices are highly linked. Last, this thesis provides insights into the ways in which the Efteling can promote sustainable mobility practices by answering the following intervention question: Which elements of the different mobility practices should the Efteling address to promote a shift from unsustainable mobility practices towards sustainable mobility practices?
Faculteit der Managementwetenschappen