Relapse Records ….. and the Shifting Geography of the Music Industry
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2013-06-30
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en
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This thesis analyzes the structures surrounding the music industry and how they affect one Philadelphia-based record label, Relapse Records, as it continues to grow internationally. Using a poststructural theory, this is a review of how Relapse conducts business in three key European territories: Finland, the Republic of Ireland, and the United Kingdom. Using both quantitative data taken from internal documentation and as well as qualitative information about each market’s media and structural landscape as viewed by local market experts as well as an internal review of Relapse Records’ strengths and weaknesses, the thesis is able to offer numerous recommendations for both the physical and digital marketplaces and how the company can continue to grow and build in the face of changing revenue streams and market consolidation. The thesis is also able to identify some potential points of concern for the label and what structural changes may be occurring soon that will have a dramatic impact on how the label continues to operate as a business.
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Faculteit der Managementwetenschappen