Could boosting the self-monitoring technique through flyers be an effective intervention to increase cycling to the supermarket?
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2022-07-29
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en
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Abstract
This study sought out to increase the cycling frequency to the supermarket. Many destinations
that are driven to by car are short distance, which means that there is room for people to use
active transportation. The supermarket is a short distance destination that is visited on average
several days a week. The Theory of Planned Behavior along with the habits factor had been
found to explain travel mode choice. Based on the theoretical framework a behavior change
technique was selected to influence travel mode choice. ‘Self-monitoring’ can make
complying with behavioral goals easier and could support habit formation. It was theorized
that a boost flyer could empower participants to get the skills to self-monitor their travel
behavior to the supermarket. The research question was: could a flyer intervention that boosts
self-monitoring skills increase the cycling frequency to the supermarket? The online
intervention study had a pre- and posttest with two groups. The groups only differed with
regards to the content of the flyer. The data of 25 participants in the intervention group and 20
participants in the control group was analyzed. It was revealed that the cycling frequency did
not increase for the intervention group. Car frequency did decrease in the intervention group
and increased in the control group. There were no other effects found for intention to cycle,
cycling habit, PBC or attitude towards cycling. The limitations and implications of the study
are discussed.
Key words: active transportation, grocery shopping, theory of planned behavior, self monitoring, boost, fly
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Faculteit der Sociale Wetenschappen