PREVENTING OVERCONFIDENCE IN THE ONLINE CONSUMER CREDIT MARKET
Overconfident consumers tend to borrow more money on the online consumer credit market. This behaviour can bring them in financial trouble later in life and should be prevented to protect consumers. This research looks into the preventive relation that choice architecture techniques in the loan calculator have on the overborrowing of overconfident consumers. The focus is on the Dutch online consumer credit market, where two types of loan calculators can be distinguished. A simplified calculator tries to make information easily understandable for consumers, while the extensive calculator gives feedback of the actual income and expenses that the consumer has concerning the loan amount they want to take out. Feedback is seen as an effective prevention against overconfidence. The research uses an online experiment to test the described relations. Respondents were treated with overconfidence through hard-easy knowledge questions, after which they had to fill in either a simplified or extensive calculator. There are no significant results with regards to the effect of overconfidence on the online credit market, the effect of loan calculator techniques on the online credit market and with regards to the interaction of both on the online credit market. Future research that further looks into the preventive opportunities of loan calculator types are needed.
Faculteit der Managementwetenschappen