The influence of privacy concerns on m-commerce engagement

dc.contributor.advisorJoosten, J.H.T.
dc.contributor.authorBert, Anouk de
dc.date.issued2016-11-15
dc.description.abstractPrivacy concerns can influence mobile-commerce engagement. Privacy concerns about location tracking has been found to negatively influence m-commerce engagement. In other research, there was no relationship found between privacy concerns about location tracking and m-commerce engagement. We studied the relationship between six privacy concerns, including location tracking, and m-commerce engagement. Furthermore, the effect of the moderator of perceived control on the relationships was investigated. A study with six privacy concerns on the three dimensions of m-commerce engagement (conative, affective and cognitive) did not confirm our expectations. Only the privacy concerns about unauthorized secondary use had a negative influence on m-commerce engagement. We found no relationship between the other five privacy concerns and m-commerce engagement. The moderator of perceived control did not influence the relationship between unauthorized secondary use and m-commerce engagement.en_US
dc.identifier.urihttp://theses.ubn.ru.nl/handle/123456789/4090
dc.language.isoenen_US
dc.thesis.facultyFaculteit der Managementwetenschappenen_US
dc.thesis.specialisationMarketingen_US
dc.thesis.studyprogrammeMaster Business Administrationen_US
dc.thesis.typeMasteren_US
dc.titleThe influence of privacy concerns on m-commerce engagementen_US
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