The influence of privacy concerns on m-commerce engagement
dc.contributor.advisor | Joosten, J.H.T. | |
dc.contributor.author | Bert, Anouk de | |
dc.date.issued | 2016-11-15 | |
dc.description.abstract | Privacy concerns can influence mobile-commerce engagement. Privacy concerns about location tracking has been found to negatively influence m-commerce engagement. In other research, there was no relationship found between privacy concerns about location tracking and m-commerce engagement. We studied the relationship between six privacy concerns, including location tracking, and m-commerce engagement. Furthermore, the effect of the moderator of perceived control on the relationships was investigated. A study with six privacy concerns on the three dimensions of m-commerce engagement (conative, affective and cognitive) did not confirm our expectations. Only the privacy concerns about unauthorized secondary use had a negative influence on m-commerce engagement. We found no relationship between the other five privacy concerns and m-commerce engagement. The moderator of perceived control did not influence the relationship between unauthorized secondary use and m-commerce engagement. | en_US |
dc.identifier.uri | http://theses.ubn.ru.nl/handle/123456789/4090 | |
dc.language.iso | en | en_US |
dc.thesis.faculty | Faculteit der Managementwetenschappen | en_US |
dc.thesis.specialisation | Marketing | en_US |
dc.thesis.studyprogramme | Master Business Administration | en_US |
dc.thesis.type | Master | en_US |
dc.title | The influence of privacy concerns on m-commerce engagement | en_US |
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