The influence of privacy concerns on m-commerce engagement

Abstract

Privacy concerns can influence mobile-commerce engagement. Privacy concerns about location tracking has been found to negatively influence m-commerce engagement. In other research, there was no relationship found between privacy concerns about location tracking and m-commerce engagement. We studied the relationship between six privacy concerns, including location tracking, and m-commerce engagement. Furthermore, the effect of the moderator of perceived control on the relationships was investigated. A study with six privacy concerns on the three dimensions of m-commerce engagement (conative, affective and cognitive) did not confirm our expectations. Only the privacy concerns about unauthorized secondary use had a negative influence on m-commerce engagement. We found no relationship between the other five privacy concerns and m-commerce engagement. The moderator of perceived control did not influence the relationship between unauthorized secondary use and m-commerce engagement.