The importance of solver valorization in ideation contests A quantitative study of the relationship of solver valorization on participation intention in future ideation contests

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2023-07-12

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en

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This study is testing solver valorization in the context of an ideation contest. The objective of this study is to investigate how solver valorization can influence the participation intention in future ideation contests. In total, 205 Dutch respondents are randomly assigned to one of the four conditions in a 2 (contribution recognition included vs. contribution recognition not included) x 2 (social recognition included vs. social recognition not included) between-subjects design of an online experiment. The results partially support the hypotheses, since the effect of the presence of social recognition on the participation intention in future ideation contests was marginally significant. Furthermore, no significant effect is found in the effect of the presence of contribution recognition on the participation intention. Possible explanations for these results are profoundly discussed, as well as the theoretical and managerial implications of these findings. This study ends with an in-depth discussion on the limitations of this study and directions for future research.

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Faculteit der Managementwetenschappen

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