Optimism or Caution: The Influence of Managerial Beliefs on Leisure Innovation

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2025-08-25

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en

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The goal of this research was to study the relationship between performance feedback relative to aspirations, innovation propensity and the possible moderating effect of beliefs about the effectiveness of innovation. The relevance of the study lies in the application of a leisure organizations context. 210 annual reports from 105 leisure firms in 2022 and 2023 were manually coded and scores were divided by the length of the originating documents for comparability. The sample consisted of theme parks, zoos, casinos, cinemas, bowling and music venues, sports leisure, arcades and museums. Scores were analysed via multiple regression analysis. Results supported existing theory, indicating that performance feedback relative to aspirations positively influences innovation propensity, including when performance aspirations are met or exceeded. Contrarily to the hypothesis, the moderator beliefs about the effectiveness of innovation causes higher innovation propensity when performance feedback relative to aspirations is low and beliefs high. When beliefs are low, the same situation results in lower innovation propensity. This indicates that the inclusion of this industry specific context does not lead to strongly different results compared to existing theory. The study adds depth to existing research on managerial decision-making and beliefs. Practical implications include understanding organizational decision-making processes in leisure

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Faculteit der Managementwetenschappen

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