The exploration of Sustainable International Business Model Innovation of Small/Medium Enterprises in the Mountain Bike Industry

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dc.contributor.advisorSaka Helmhout, A.
dc.contributor.authorKruijf, Samuel de
dc.date.issued2024-07-04
dc.description.abstractThis research focuses on Sustainable International Business Model Innovation (SIBMI) in a Small/Medium Enterprise (SME) context as these companies have unique characteristics that opt for a different approach for development and implementation of SIBMI compared to larger firms. This study interviewed 12 internationally active SMEs in the mountain bike industry which are situated in Northern-America and West-Europe or the United Kingdom. A systematic qualitative analysis is used with inductive and deductive methods, to add to the field of SIBMI within the SME context. The findings propose that the International Business Models (IBM) of SMEs are all sustainable, a niche strategy is dominant, patents are mainly used by NAmerican companies, close relationship with both local and international partner are key, a distinction is made between a Business to Consumer- and Business to Business- IBM and community building and customer engagement are highly praised. With these additions to the literature field, new and interesting future research directions are presented.
dc.identifier.urihttps://theses.ubn.ru.nl/handle/123456789/17499
dc.language.isoen
dc.thesis.facultyFaculteit der Managementwetenschappen
dc.thesis.specialisationspecialisations::Faculteit der Managementwetenschappen::Master Business Administration::International Business
dc.thesis.studyprogrammestudyprogrammes::Faculteit der Managementwetenschappen::Master Business Administration
dc.thesis.typeMaster
dc.titleThe exploration of Sustainable International Business Model Innovation of Small/Medium Enterprises in the Mountain Bike Industry
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