The exploration of Sustainable International Business Model Innovation of Small/Medium Enterprises in the Mountain Bike Industry
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2024-07-04
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en
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Abstract
This research focuses on Sustainable International Business Model Innovation (SIBMI) in a
Small/Medium Enterprise (SME) context as these companies have unique characteristics that
opt for a different approach for development and implementation of SIBMI compared to larger
firms. This study interviewed 12 internationally active SMEs in the mountain bike industry
which are situated in Northern-America and West-Europe or the United Kingdom. A
systematic qualitative analysis is used with inductive and deductive methods, to add to the field
of SIBMI within the SME context. The findings propose that the International Business Models
(IBM) of SMEs are all sustainable, a niche strategy is dominant, patents are mainly used by NAmerican
companies, close relationship with both local and international partner are key, a
distinction is made between a Business to Consumer- and Business to Business- IBM and
community building and customer engagement are highly praised. With these additions to the
literature field, new and interesting future research directions are presented.
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Faculteit der Managementwetenschappen